Content creation, a field that has gained rapid popularity in recent times, is becoming increasingly important for young people. Research shows that about one in every two people has made plans to become a digital creator. So, how can content creators promote themselves in the digital age, which social platforms can they use, and who can become a digital content creator? Here are all the details you’ve been wondering about!

Content creators actually started to gain more visibility during the pandemic. The global pandemic triggered a previously less-known field to gain more demand. MasterCard conducted an important study on this topic. The study revealed that one in every two people considered quitting their full-time jobs to become content creators, while one in every five people saw content creation as a full-time job.

Who Is a Digital Content Creator?

Digital content creators are individuals who produce content for publication on the internet. This content can be written, visual, blog posts, or social media content. In short, content creators in the digital space fall into this category.

Those who promote and introduce themselves by creating digital content often work on blog posts, website content, and e-commerce. They can advertise their content through social media, and to succeed, they must remain consistently productive. Additionally, individuals who develop their skills in SEO (Search Engine Optimization) are more likely to succeed in their work. Nowadays, many brands have turned to online commerce, and content creators who produce content to improve search engine visibility are in high demand.

In SEO-optimized blog content, careful keyword research and choosing subheadings that are Google-friendly are crucial. As seen, although the job of content creators may seem easy from the outside, there are many tasks they must handle.

Who Can Become a Digital Content Creator?

There are no specific criteria to become a digital content creator. Generally, bloggers, influencers, social media experts, e-commerce specialists, and SEO experts fall into this category.

Anyone can work in this field and become a successful digital content creator. You can become a digital content creator through external work without attending university. If you want to pursue this career through university, you need to study departments such as Communication, Radio and Television, New Media, Journalism, Press and Publishing, Public Relations, and Advertising at Faculties of Communication. However, studying these subjects does not automatically make you a digital content creator. Internships, projects, and the work you do play a significant role in this career path.

By engaging in activities in the specified areas, you will be taking steps towards becoming a digital content creator.

Content Creation on Social Media

Content creation and social media content creation are not very different from each other. We can define content creation on social media as the process of producing content tailored to the platforms to make personal or brand accounts more efficient.

Content creators step in at this point to produce timely content that aligns with current events or trends. In addition, daily content can be produced according to the platform requirements. This creates an active and regular routine on social media accounts.