Digital tools, which have quickly entered our lives and have now become an integral part of us, are truly one of us! The number of people in the world who do not use the internet is very small. When we look at internet users in general, we have explored the importance of digital tools for these people and the most commonly used digital tools in marketing for you!

Most Commonly Preferred Digital Tools in Marketing and Their Importance

Every business that is established actually has one goal: to reach potential customers and quickly increase sales. In other words, to grow their sales by retaining their customers. Therefore, conducting digital marketing properly is crucial. Digital tools, which come into play here, are actually of great importance.

Nowadays, digital marketing tools have become mandatory for every brand and business involved in e-commerce. Let’s take a closer look at these tools!

General Tools

Among these tools, we can mention Google Analytics, Google Ads, Google Search Console, Google Tag Manager, Facebook Business Manager, and Think With Google. These tools, which are independent of the sector, can be used in almost every field.

Search Engine Tools

When we mention search engine tools, we’re sure that “SEO” comes to your mind right away. SEO is of great importance for producing content effectively for internet users. SEO works, which are preferred outside of websites, are also influential on internet users.

Social Media Tools

For a large portion of internet users, social media has now become a part of their lives. When we talk about social media tools, we can refer to Instagram, Facebook, LinkedIn, Twitter, Pinterest, TikTok, YouTube, and Podcast channels.

Advantages of Digital Tools

The internet is a vast space. In this context, it must be said that digital tools, which are widely used by internet users, have significant advantages. There is no specific time for using digital tools. Even while you are asleep, the virtual world keeps moving.

One of the most loved aspects of the internet is its unlimited nature. With digital tools, you are not limited to your close surroundings. You can connect with people living in different countries, states, or even continents. Additionally, you can follow many things simultaneously in the online world.

Tools Preferred in Content Marketing

Content marketing, especially for brands, has a huge impact on internet users. Brands and businesses can achieve great gains with a well-executed content marketing strategy. Here are some of the tools commonly preferred for this:

WordPress: This is an open-source content management system based on PHP and MySQL. It’s free, and many websites today are created this way. You can create content without needing coding knowledge.

Smartling: This application can be used with translation methods. It is an advanced technology, highly appreciated by content creators.

Trello: It helps make your content organized and efficient. It can be used effectively for campaign content, yielding high results.

WordPress Content Calendar: It’s very simple to use, but its impact is huge. With this tool, you can pre-schedule when content will be shared, and later just track it.

Epicserver: This tool allows you to create opportunities for publishing and editing web pages. It is preferred for mobile experiences. It is a popular tool for both B2B and B2C sectors.