- Views: page opens. Unique visitors de-duplicates the same person within 24 hours.
- Clicks and CTR: link clicks and clicks ÷ views.
- Device: mobile, tablet, desktop.
- Country: derived from the IP address; the IP is not stored.
- Source: Instagram, TikTok, search, direct… based on the referrer.
- Hour heatmap: when your visitors arrive.
- Top links: most-clicked blocks.
Switch between 7 / 30 / 90 days; Export downloads a CSV (Pro+).